Bennat Berger is an entrepreneur, investor, and tech writer based in New York City. He is a co-founder and Principal at Novel Property Ventures, a real estate firm that specializes in amassing and managing multifamily residential units in New York City. He is also a founding partner at the investment firm Novel Private Equity, where he oversees investments across a diverse range of interests, from experiential retail to entertainment to supermarket technologies. Outside of his work in real estate and tech-centered investments, Bennat Berger has written extensively about the often-disruptive impact that innovative technology has on culture and business.
Whether he is writing, leading his company, or directing investments, Bennat remains focused on pursuing innovative ideas and sparking progress in his home of New York City.
Early Life and Career
Bennat Berger was born and spent his early childhood in New York. At age 12, the Manhattan native moved to San Diego, where he studied at Torrey Pines High School. Following his graduation in 2002, Bennat enrolled at Dartmouth and embarked on courses in English literature and creative literature, wrote for The Dartmouth Free Press, and even won an award for his short fiction. He also held a leadership role for Dartmouth College Hillel’s Project Preservation, through which he led two separate trips to restore Jewish cemeteries in Eastern Europe. In June 2005 and 2006, Bennat and his classmates traveled to Belarus and Ukraine, respectively, and undertook painstaking efforts to rebuild cemeteries that had been destroyed under Nazi occupation.
Novel Property Ventures
After completing his undergraduate degree, Bennat Berger began his first forays into real estate. It was a decision which would come to shape his career. After working for some time at a law firm and a construction company, Bennat stepped into the role of Director of Development for Quantum Partners. He subsequently oversaw construction of the Tempo building in Manhattan, a 20-story condominium tower with 98 luxury units based in Gramercy Park. Soon thereafter, Bennat continued his work in multifamily development and acquisitions at Kushner Companies for several years.
In 2011, Bennat Berger opted to pursue his entrepreneurial inclinations by co-founding Novel Property Ventures. He purchased his first buildings located in Downtown Brooklyn, the 70,000-square-foot mixed-use retail and residential block known as Atlantic Gardens that lay near the then-unfinished Barclays Center — and would come to set the tone for his later success in multifamily acquisitions and development. He went on to grow the portfolio to over 70 buildings in Manhattan and Brooklyn along with a substantial portfolio in Northern New Jersey and Florida. Bennat and his team at Novel have specialized in increasing the long-lasting value of multifamily properties through aesthetic renovations, structural upgrades, and other improvements.
Novel Private Equity
In 2016, Bennat founded Novel Private Equity, an investment firm with a mission to grow meaningful, tech-centered innovations across a diverse range of industries. Bennat has invested in a variety of business opportunities in entertainment, experiential retail, and supermarket-centric technology. Since its founding, the firm has served as an investor in up-and-coming companies including iAnthus, Madmen, Growth Network Solutions, and Swiftly.
Most recently, Novel Private Equity led Swiftly through a $15.6 million seed funding round. The app gives grocery stores and brick-and-mortar retailers the consumer insights and tech-centered offerings they need to compete against e-retailers like Amazon.
Bennat Berger has long had a passion for exploring how the introduction of innovative technology can change or outright disrupt business and society. He is a prolific writer on the subject, and his articles have been featured on Fortune, VentureBeat, Entrepreneur, and The Next Web.
For more information on Bennat Berger’s work in real estate, please visit novelpropertyventures.com.
Bennat Berger | Cofounder and Principal
Novel Property Ventures